Phase 1
Discover
Understand your business
1-2 weeks
We meet with you to learn your business, your customers, and your goals, so the project is built the right way from day one.
Luxury SaaS atelier for iconic brands
Luxury software.Real business impact.
We don't ship features. We orchestrate experiences that feel inevitable—from MVP to enterprise scale.
Software couture for leaders who refuse the ordinary. Every interaction, handcrafted.
- 92% client retention
- Continental launches across 3 regions
- Average ROI x6 within 9 months
The DrMcGi Thesis
Luxury-grade platforms engineered to feel inevitable.
We translate brand mythology into product ecosystems. Every flow, animation, and service touchpoint is choreographed to reinforce trust and performance—so your platform carries the gravitas of a legacy house with the velocity of a modern venture.
01. Narrative First
Cinematic storyboarding ensures every surface serves your core promise. We align executive storytelling with interface choreography.
02. Couture Engineering
Event-driven systems, predictive infrastructure, and observability woven in from day one. Beauty matched with bulletproof scale.
03. Forever Concierge
Quarterly growth councils, proactive iteration, and rapid-response support. Launch is simply the premiere.
Experience atlas
Simple steps from first idea to a live website or product.
No jargon. Every stage is explained, with clear progress updates, so you always know what’s next.
Phase 2
Plan
Clear project roadmap
Written plan
We map what will be built, in what order, and what success looks like in simple terms everyone can follow.
Phase 3
Build
Design and code
Sprint cycles
Design, development, and testing run together. You get early previews and can give feedback before launch.
Phase 4
Launch
Go live with confidence
Launch support
We prepare your site/app for real users, check everything works, and then launch with support on standby.
Phase 5
Grow
Improve and expand
Ongoing
After launch we check performance, add improvements, and help you find new ways to get more leads and sales.
Tailored packages
Luxury software. Real business impact.
We don't ship features. We orchestrate experiences that feel inevitable—start with a curated suite and refine every detail in the configurator.
Signature Web Experience
Editorial-grade websites with cinematic motion, luxe storytelling, and resilient SEO foundations.
- Luxury UI system
- Responsive design
- Editorial control
- Insight stack
Flagship SaaS Platform
MVP to scale with couture dashboards, automation, and observability built for executive confidence.
- MVP core
- Scalable API
- CI/CD runway
- Observability
- Payments
Private Client Systems
Exclusive applications with AI concierge, enterprise workflows, and custom integration tapestries.
- AI concierge
- Systems integrations
- Security layer
- Enterprise workflows
- Executive dashboards
Configurable couture
Compose your build with modules tuned for legacy impact.
Pick features in plain language and see live costs at every step. This is a business-first builder for local organisations, with optional concierge support if you want a premium hand-holding path.
Investment tiers
Select a tier to pre-load the configurator with our recommended modules.
Signature
From 65,000 ZAR
Perfect for market-making launches with prestige aesthetics.
Concierge
From 110,000 ZAR
Full-service partnership with AI concierge and automation built in.
Enterprise
From 165,000 ZAR
Global scale architecture with governance, security, and expansion support.
Flagship work
Proof of luxury software in the wild.
A sampling of platforms where experience, engineering, and business outcomes move in lockstep.
Nzuri Café
Cinematic ordering flows and dynamic pricing engine boosted dwell time and average receipt by 38%.
Stack: Vite • Tailwind • Supabase
Trident Markets
Institutional-grade trading dashboard with clarity-first data visualisation and compliance-ready audit trails.
Stack: Next.js • NestJS • PostgreSQL
TaxiLink
Transparent mobility marketplace with trust-driven design, predictive pricing, and multi-city expansion strategy.
Stack: Next.js • Prisma • Stripe
The assurance suite
What every private client receives.
Bulletproof delivery
Dedicated technical lead, dual QA layers, and observability dashboards available to your exec team in real time.
Confidentiality assured
NDA-first engagement, secure communications, and compartmentalised environments for sensitive IP.
Momentum guardians
Quarterly growth councils, optimisation sprints, and proactive roadmap surfacing so value compounds.
Request a private blueprint
Share your vision. We respond with a cinematic plan, budget ranges, and a curated launch approach within 48 hours.
Step 1 of 4
Secure • Confidential • White-glove